STRATEGIC PLAN ROAD MAP
Helping Our Communities Thrive
Our Mission: The Granite YMCA creates a community where all are welcome and builds a healthy spirit, mind, and body based on the values of honesty, caring, respect, and responsibility.
Our Desired Impact: The communities we serve thrive because people face fewer obstacles to healthy living, have a powerful sense of belonging, and work together to create equity.
THE PLAN
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Phase 1: Managing and preparing through COVID-19 |
Phase 2: Driving our strategies |
| OUR ORGANIZATIONAL PRIORITIES | ||
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HEALTH EQUITY The Granite YMCA will be THE community connector and champion of health, intentionally building pathways to YMCA participation and improving access to the social determinants of health. Using the power of our brand and our constituency, we will use our collective voice to encourage community action that improves health equity for all. |
PROMOTING MENTAL WELLBEING We will provide solutions that help children and adults address and manage mental wellbeing challenges to improve education and social success with help from partner organizations. |
SUSTAINING EXCELLENCE Every program, service and experience will be safe, effective, clean, have the right equipment, highly skilled staff, and reflect our core values of honesty, respect, responsibility, and caring. |
| IMPACT | ||
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HEALTH EQUITY Increased community engagement in the YMCA elevates the understanding of the relationship between the social determinants of health and personal well-being and creates champions for healthy equity. |
PROMOTING MENTAL WELLBEING All individuals in our care have the tools and support they need to successfully mitigate adverse childhood experiences and thrive as youth and adults. |
SUSTAINING EXCELLENCE The number of those engaged in the Y, as members, donors, participants, volunteers, and partners, increases and stay with us year after year. |
| STRATEGIES | ||
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HEALTH EQUITY
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PROMOTING MENTAL WELLBEING
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SUSTAINING EXCELLENCE
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2020 AND BEYOND
The Board of Directors of The Granite YMCA commissioned a Strategic Planning Task Force to refresh its strategic plan. The task force and staff:
- reviewed demographics
- interviewed community leaders to better understand critical community needs
- held a Board/Staff Planning Retreat/Input Session and several additional staff planning sessions
- and met over the course of 6 months to develop our strategic response.
This is a “living” strategy road map. The Y is committed to long-term impact and recognizes the need to continuously adapt its strategies as the environment in New Hampshire changes.
That very time to adapt has come with COVID-19. We recognize that our top priority is to ensure our financial health while providing critical services that support the health and well-being of the people in our communities. While maintaining our financial health during this unprecedented crisis, our Y will continue to work on our strategic priorities at a pace that aligns with our capacity.
IDENTITY PROFILE
At the heart of our Identity Profile are three essentials necessary to develop and implement successful organizational strategies: a sound operating model, keen market awareness, and an understanding of our unique strategic advantages. These give us a deep understanding of our Y and strengthen our current and future strategy work.
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As a charitable organization our mission is... |
Create a community where all are welcome and build healthy spirit, mind, and body based on the values of caring, honesty, respect, and responsibility. |
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Because we aim to ensure that: |
The communities we serve thrive because people face fewer obstacles to healthy living, have a powerful sense of belonging, and work together to create equity. |
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Impacting... |
Over 545,000 people accross the state of New Hampshire. Currently, we serve 11,560 member units and over 12,526 program participants. We are committed to strengthening our impact through our existing branches and expanding engagement at all branches with special focus on Londonderry, Seacoast, Downtown Manchester, Strafford County, Goffstown, Concord and Camps Foss and Mi-Te-Na. |
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In the geographic area of... |
Our primary markets, which include Manchester, Goffstown, Londonderry/Derry, Concord, Portsmouth, and Rochester. Secondary markets with a Y presence include Windham, Greenland, Dover, Hooksett, and Bedford. Two Overnight Camps, one for girls and one for boys, are in Strafford and Alton and youth attend from NH, MA and greater New England. |
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Through... |
An amazing array of lifelong programs and services all focused to strengthen social integration, educational and emotional success, chronic illness prevention, and health equity. |
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Maximize our unique strategic advantages... |
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Sustain our work through a funding mix of... |
A commitment to a balanced blend of earned revenue and collaborative funding with an emphasis on increasing the percentage of contributed revenue (from 7 to 15%), membership revenue (from 23 – 40%), and funding for chronic illness prevention programs. |
CRITICAL SOCIAL ISSUES IN OUR COMMUNITIES
We heard from our communities and the message was loud and clear: There are overwhelming barriers to success for many members of the communities we serve that are very difficult to overcome. These include a lack of connection and sense of belonging as well as emotional and mental health issues related to adverse childhood experiences like divorce, abuse, poverty, hunger, and addiction. Because of these barriers, the chance for a person to be healthy and develop to their fullest potential can be at genuine risk.
We also know that 90% of any one person’s health is directly related to where they are born, live, learn, work, and die. The social determinants of health – economic stability, neighborhood and physical environment, education, healthy food, community and social integration, and quality health care – can either provide a smoother pathway to health and success or be an insurmountable barrier, all depending on the environment you find yourself in.
The YMCA has always believed that a healthy spirit, mind, and body are crucial to helping an individual develop to their fullest potential. We have also been committed to ensuring that everyone, regardless of ability to pay, has access to the Y and the programs and services that support healthy lifestyle. What we now know, based on scientific evidence, is that if we can remove barriers to health for more people, we will not only improve the potential for every individual but our communities will in turn thrive.
GETTING INVOLVED
If you're interested in learning more about how to get involved with our strategic planning process, please contact Donna Mousseau.
